Diamonds that became the epitome of every relation!


There is a famous saying, “Jewelry has the power to be this one little thing that can make you feel unique.”

And yes be it a minimalistic charm or a royal wear, jewels just add up a spark to your beauty. Creating an impression matters the most and clothing accessories make that moment complete. A selection of that perfect gem for your strong persona is important, for it speaks for you louder than you do. Not all need an occasion to buy jewels, happiness is all that matters. What makes a difference is the purpose. Buy it for yourself or gift it to your loved ones, jewelleries can never fail to disappoint. With season of gifting being a yearly affair, Charu Jewels this time launched a collection that celebrates relation and the essence of it.

The collection UTSAV, launched during the festival of lights, Diwali, highlighted the aura, authenticity and ethnicity of the festive and the relation bond. Signifying relations with dazzling diamonds and alluring art-work gave a traditional and pure outlook of jewelleries rather than the usual glamour and shine thought. Nothing can replace a relation and nothing else than this collection can surpass their quotient. Distinguishing you from the rest of the crowd and breaking the monotonous patterns, The Utsav Collection brings brilliant traditional yet unconventional patterns keeping you the centre of attraction and enlightening your beauty through perfection and poise that marks your existence.

It is said that, jewelry is a way to keep memories alive and with their social media campaign #RishtonKaUtsav, Charu Jewels made everyone believe in this saying. The campaign and the jewels truly highlighted the meaning of relationship goals. Celebration of love, respect, attachment, emotions and how jewels can be a foundation to these timeless expressions, #RishtonKaUtsav was a treat to social media enthusiasts and jewellery lovers.

Their web-store, showcases the Utsav Collection. The recently launched web-store too is to cater the interests of customers all over the globe. With immense dedication and driving force, the team at Charu Jewels makes every collection speak for itself. “We always knew that this industry follows the concept of innovation and creativity with each diamond in process. And to match the steps within the time-line is our core strength. We are glad to give everyone a collection that uplifts the essence of their relation. Making it easily available at our web-store made us receive more laurels,” speaking the Directors of Charu Jewels, Mr. Nikhil Desai and Mr. Amit Desai.

Celebrate #RishtonKaUtsav with jewelleries that are forever and not timely.


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