Tales of love, beauty and celebration!


Walking down the lane of memories, the one thing that always makes us happy is the box of Jewelry. From the traditional treasures to glamorous diamonds, every piece has a story attached. Be it the jewelry of your wedding day or the gifted ones, these treasured moments just gets fonder by every passing day. The color of the jewel stone to the delicate look of a bracelet, Gift of love to a gift for love, jewelleries have always created a charm in every moment and relation. The confusion between that royal Indian look and minimalistic magical look, especially for Surtis, has been sorted out by the unmatchable artwork of Charu Jewels. Being aware of the trends, the brand is always a step ahead to give one the best of jewels in the city. Be it for yourself or your loved ones, disappointment can never prevail in their store.

The onset of winter has always been a delight as the season of gifting kick-starts. And nothing better than jewelleries can express the emotions better. Keeping the thought of love and diamonds, Charu Jewels this time connected with the city-zens through their #TinyTales. Their latest social media campaign that highlights the concept, gift a priceless moment to loved ones. The pictorials are a series of shine and love that glow up in the dark as well. Reciting those tiny tales that have been a part of everyone’s life at some stage, sets up a personal connect between the brand and people. The beautiful indulgence of jewelry by the brand has presented a connective outlook on the social media platform. It similarly focuses on how jewelry can be an epitome of every relation. “For us all our customers hold a special place and to create something equally as special as them has always made us happy. With the gifting season at its peak, we are more inclined towards giving them the kind of jewel gift they are looking for,” says Mr. Nikhil Desai, Director of Charu Jewels.  To this Mr. Amit Desai, Director of Charu Jewels, added, “Today everyone is more into social media and online portals to figure out their shopping list. And this is why to stay more connected to everyone we launched our web-store, www.charujewelsonline.com. It is our pleasure and motive to have a close connect with all the jewelry lovers”.

Under the umbrella of adjectives, two words that completely define Charu Jewels and their work are Precision and Perfection. With précised details carved on the raw materials, the end result appears as a paradise look alike. The endless dedication is what the brand gifts you in the form of its jewelry. Passing on the heritage of creativity in abundance, Charu Jewels makes it customers or let’s say extended family trust them more than before. This gifting season has been embarked with love, emotions, diamonds, happiness, and another set of endless moments to be treasured. Signifying the memories of #TinyTales with jewels crafted into pendants, tanmaniyas, earrings, necklace by Charu Jewels, perfection is constant.